The absolutely most important thing about makeup. It’s a quite natural thing for us, modern people, to be able to put some lipstick or eyeliner on. It doesn’t have to be often, but the possibility is something we care about. We’ve got a time in human history when societies didn’t know or care about freedom of self-expression. Let me remind you some of the most important thoughts in that matter. According to anthropologists painting our face is equally natural as sleeping and eating. We have been doing it for ages.